2. Default "Media" Tactic Type and ability to edit type
On the Event Spend tab, tactic type selection was a separate click and not editable once created. Now (just like on the Tactics Page) once you select your Brand/Product(s), Shopperatons will automatically create a non-coupon (or media) type tactic.
You only have to click to change to coupon type when needed. The majority of tactics planned in Shopperations are non-coupon/media so this should save you time in most cases! Additionally, if you happen to make a mistake, now you have the ability to change the tactic type without starting over.